Poor Microsoft. They’re so desperate to get a better grip on the search market that they’re paying people to use their engine. It’s called the Live Search Trial Program. Yup – Microsoft’s new big bad search strategy isn’t a new algorithm or a better user interface. Instead, Microsoft is bribing you with prizes.

Nice try, Microsoft. I might have given your engine a little love just to win a prize, but I can’t even figure out how to participate in the program. Do I have to be a Hotmail user?

I’d rather try Blingo, powered by Google’s search engine (although Google’s universal search features are somewhat depreciated in Blingo’s interface). For 25 searches a day, you are automatically entered to win a prize on Blingo. When you refer your friends, any prize they win, you win as well.

Feel free to be one of my friends….

Spock is a new search engine with a primary focus on people. It claims to be the leader in personal search - Imagine the “Google” of people search. Users can search Spock via three types of information - name, email or tags. Experts say that nearly 30% of Google searches are people searches. If this is true I’m surprised no one has created a good “personal search” engine until now. Spock utilizes tags which make it extremely simple to organize and find information. Our society might just be ego-centric enough to make this a success - how many of us have Googled ourselves? Oh and by the way, Spock allows users to add tags, name variations and a photo.

Go to Spock and “claim” your profile before someone else does. Spock uses a technology that automatically generates tags for an individual. This differentiates Spock from the other People Search web sites such as LinkedIn and Wink. Think of Spock’s potential uses - get the dirt on a new love interest, impromptu employer background check, or find out “where they are now”. It seems like Spock has the potential to be yet another Internet time sucker.

By the way, Spock is thrilled with Amazon Simple Storage Service (S3). They are utilizing S3 for storing their photos. They write, “We’re pretty psyched with Amazon Web Services, and we’re looking forward to leveraging other neat services they roll out in the future.” It’s reassuring to know that other companies are having success with this technology just as we are with Wonderfile.