my computer is promoting a healthy lifestyle

July 8th, 2008 : Jess Louwagie

The hardest part of staying in shape is often staying motivated. Your significant other might drop a comment here or there, or maybe a winter trip to Mexico might do it, but I discovered that my computer (and a couple of accessories) actually does a far better job.

I read about it a while ago, but just recently made the purchase. The Nike+iPod Sport Kit.
Nike+iPod Sport Kit
For around $30 your runs can be monitored (pace, distance, calories burned) and you can turn on a voice to chime in each mile, provide motivational comments or simply announce your pace and milage with the push of a button. This of course is overlayed upon the killer mix you have created or downloaded as your ipod playlist.

After the run, simply plug in your ipod and it uploads your run data to a very slick nike web application - a beautifully designed web site application. Here you get graphs of your run and a plethora of other very cool options like:

      Download ipod playlists of others’ workout mixes (Sport Imixes)
      Find running routes that others in your area have mapped, and add your own
      Create running groups or teams (and compete!)
      Create a training schedule
      Create goals and competitions (for yourself or you and others)
      Get interactive coaching/workouts

sportkit.jpg

And much more. I am only 2 weeks into it but I have never been so motivated to stay on track with my workout, and to continue to improve my pace with every run. Tonight, Lance Armstrong even chimed in at the end of my run to congratulate me on setting my personal best pace per mile.

In all, I see it as the perfect blend of human and computer interaction. The design of the hardware, the user experience, graphical interface and feature set, the personal and community aspects are all exceptional.

Best of all my wife can’t give me a hard time for sitting down at the computer after getting the kids to bed. Just uploading my workout hon’!

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Cut Out The Middleman: ArcStone Vs. The Agency

June 12th, 2008 : Carrie Downing

In the past, it was pretty clear who you went to for developing and implementing a cross-media marketing campaign — the ad agency. You went to an interactive firm when you only needed web work, or you had to integrate complex web applications that traditional agencies could not effectively manage.

Today, the web-based projects are a critical component for major marketing initiatives. The lines between ad agency, interactive agency, and web development firms overlap. So when it comes to online marketing efforts, who do you go to? Do you go directly to the ad agency? Or do you find a company specializes in custom web development, design, and consulting? Do you separate out the web portion of your project and hand-pick a specialized web company? Or do you let your agency find their own vendor?

Good questions. Here’s a few indicators you may want to consider working directly with a company that specializes in web development:

  1. You need more than a public marketing site. If your project involves anything more than a public-facing website, there’s a good chance the traditional agency is going to be lost.
  2. You want to streamline your business processes through web applications. Ad agencies won’t help you build web-based software to manage your members, for example. ArcStone, on the other hand, can build you a member management system with online dues payment, member communications, and more, all integrated into a public facing website. (That’s just one example - the possibilities are pretty much endless.)
  3. You want to implement search engine marketing. Agencies don’t typically build SEO into their campaigns. SEO campaigns are their own special beast — they can be very time-consuming, the rules are constantly changing, and they require specialized skills that ad agencies typically don’t cover.
  4. You need a full-service solution. Using five different agencies for your design, programming, SEO, email, and hosting can be a logistical nightmare. If you find an agency that accomplish all of your online objectives, you’re going to save yourself a heck of a lot of time, money, and headaches.
  5. You need heavy interactivity and broad support. Agencies are great at designing the generalities of the user experience but struggle with the details. A development company is going to follow interface best practices and bring years of experience to the table. A typical web development shop has done hundreds of different user interfaces and has a good idea of what works and what doesn’t. Another example of a sticky interface issue is multi-browser compatibility. The intricacies of modern browsers makes it very difficult to make a consistent user experience across all the major browsers. Web developers have special expertise in scripting and style sheet languages that agencies don’t.

ArcStone is a great fit for clients who need custom web solutions or a full-service technology solution provider. We do web consulting, development, design, hosting, email, search engine marketing, file management, email marketing, and more. We’re interactive, we’re programming-heavy, and we excel at building custom web solutions to help streamline business processes.

Ad agencies recognize that most mid-sized to large organizations have some form of online most often need to sub-contract out web development work. It’s a good system, as long as the web portions of the project are pure marketing. Introduce anything else and the traditional agency is out of its element.

The web is a complicated enough beast these days; don’t trust your marketing guru with your web technology. It behooves businesses and organizations to recognize the strengths and weaknesses in both types of firms.

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A New Perspective on Web Browsing. Literally.

December 20th, 2007 : Nik Rowell

Have you grown tired of the same old two-dimensional web browsing? If so, this should really pique your interest. If not, I think you’ll be equally impressed. Read the rest of this entry »

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iPhone, gPhone, _Phone

November 13th, 2007 : David Carnes

There have been a lot of rumors about Google releasing a mobile phone. Well folks - they’re not gonna do it, they’re just going to give away the software for you to create your own phone. I’m calling mine the _Phone.

Available as of yesterday, programmers can download Google’s SDK for Android. Android is Google’s open source mobile phone operating system. This is probably a very good strategic move for Google - remove obstacles for accessing its applications, making it very, very easy to work within Google’s burgeoning framework of applications from Google Docs to Google Maps….

Anyway - I’ll let Sergey tell you all about it.

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World Usability Day 2007

November 9th, 2007 : Annie Picken

World Usability Day 2007 Logo

Across the world on Thursday, people learned how to “make life easy.” Yes, there is an entire day devoted to ensure that the services and products important to life are easier to access and simpler to use. While this year’s theme was healthcare, we are going to focus specifically on the Internet, or as some of us like to call it, the Global InterWeb.

The University of Minnesota Office of Information Technology and Digital Technology Center celebrated the day by organizing a free event in the Walter Library on campus with the help of the UMN Usability Services Laboratory. Yesterday’s event included guided tours of the state-of-the-art usability lab, a presentation discussing practical usability practices and a professional panel discussing an overview of the Web Content Accessibility Guidelines.

UMN Usability Lab

So what does all of this mean and why is it important?

Read the rest of this entry »

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My Top 10 Uses For Wonderfile

October 19th, 2007 : Nicholas Longtin

There has been a lot of talk about Wonderfile lately. For those of you in the dark, Wonderfile is our answer to the problem of organizing, sharing, searching, filtering, archiving, and distributing digital information.

To accomplish all the amazing things you can do with Wonderfile, we give you three tools: Libraries, Categories, and Tags. This trio of tools allows for unparalleled flexibility, organization, and searching capabilities.

To further illustrate how these tools can be put to use I have prepared a list of my top 10 ways to use Wonderfile:

Keep Track of all the PDFs I Download
Library: PDF Stash - Tags: Documentation, White Paper, How-To

Organize My Source Code
Library: Secret Sauces - Tags: Open Source, PHP, Security

Store Scans of Take Out Menus
Library: Munchies - Tags: Chinese, Free Delivery, Fast

Archive My Digital Artwork
Library: My Artwork - Tags: Anime, Flash, Black and White

Share Photos of the Kids
Library: My Two Sons - Tags: Candid, Halloween, Sports

Backup My Important Software
Library: Tools Of The Trade - Tags: Utilities, Drivers, Shareware

Capture Important Emails
Library: Transmissions - Tags: From Me, Receipts, See Attachment

Store Bookmarks
Library: World Wide Wonders - Tags: Funny, Useful, Blog

Play Photoshop Tennis
Library: 40 Love - Tags: My Serve, Completed, Draw

Sort Candid Celebrity Photos
Library: Celebrity Snaps - Tags: Vacation, Britney, Red Carpet

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Simple Online Personal Finance System

October 8th, 2007 : David Carnes

My wife and I have been using Microsoft Money since 1997 to manage our personal finances. Overall it has been good - but over the last couple years the system has started to break down for us.

We have found that we both need access to the account information so we can discuss it, track it, and maintain the accounts (you know, all those things you’re supposed to do with $$ as a couple, right?). Microsoft Money, Quicken and other software systems are problematic because we have to install them and access them on one machine or else do two installs and swap files, etc. We’ve found using Money that it was hard for us both to engage because one of us invariably had to do most of the entry (Lisa in our case).

So we went looking for a web based personal financial system. Our journey has led us to Mint, Wesabe, and Mvelopes and have now come out with a clear winner - ClearCheckBook.com.

It is simple, easy to use, works with my iPhone and best of all is free. We got all our accounts loaded within 20 minutes on Saturday. If you’re looking for a register to track personal expenses - this is a really good tool that I can recommend.

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Does usability matter to big companies?

September 17th, 2007 : Austin Smith

Over the weekend, I did a couple of things with big enterprisey companies which have big enterprisey applications for consumers to, er, use. I purchased a computer from the online Dell outlet, sought support from Microsoft, slogged through insurance forms on State Farm’s site, and, oh right–paid my iPhone bill. Warning: I rarely sound so whiny as when I’m criticizing the interfaces of companies who should know better. Read the rest of this entry »

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