Over the weekend, I did a couple of things with big enterprisey companies which have big enterprisey applications for consumers to, er, use. I purchased a computer from the online Dell outlet, sought support from Microsoft, slogged through insurance forms on State Farm’s site, and, oh right–paid my iPhone bill. Warning: I rarely sound so whiny as when I’m criticizing the interfaces of companies who should know better. (more…)

The Seattle Post Intelligencer posted an interesting experimental article in January that compared keynote texts given by Apple’s Steve Jobs, Microsoft’s Bill Gates, and Dell’s Michael Dell using keyword clouds. I know I’m a bit behind the times, but the keyword results and lengthy discussion were interesting.

If you scan over each keyword cloud, each speech evokes a different “personality”. While each speech was written for a different audience, you can’t help but notice the branding through repetition.

The popular Tag Cloud site is “getting an overhaul”, but here’s another tag-cloud generator I found while surfing. Go ahead, see what your keyword frequencies are in your web page, term paper, or presidential address.
http://www.tocloud.com/