Over the weekend, I did a couple of things with big enterprisey companies which have big enterprisey applications for consumers to, er, use. I purchased a computer from the online Dell outlet, sought support from Microsoft, slogged through insurance forms on State Farm’s site, and, oh right–paid my iPhone bill. Warning: I rarely sound so whiny as when I’m criticizing the interfaces of companies who should know better. Read the rest of this entry »

The Seattle Post Intelligencer posted an interesting experimental article in January that compared keynote texts given by Apple’s Steve Jobs, Microsoft’s Bill Gates, and Dell’s Michael Dell using keyword clouds. I know I’m a bit behind the times, but the keyword results and lengthy discussion were interesting.

If you scan over each keyword cloud, each speech evokes a different “personality”. While each speech was written for a different audience, you can’t help but notice the branding through repetition.

The popular Tag Cloud site is “getting an overhaul”, but here’s another tag-cloud generator I found while surfing. Go ahead, see what your keyword frequencies are in your web page, term paper, or presidential address.
http://www.tocloud.com/