By the turn of the twenty first century, it became essential that businesses have a website. Websites had faded from an optional marketing extra to an essential business tool, a company’s address in the virtual landscape.

Websites had faded from an optional marketing extra to an essential business tool

Now that websites are commonplace, a new, more specialized evolution of the website is becoming a business prerequisite: Blogs.

Once only pursued by prolific writers and angst-ridden teenagers, blogs have become a valuable marketing device, making them many companies front line weapon in the battle for customers.

Keep reading for my guide on how to turn your companies collective knowledge into a blog, and a blog into profits.

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Every once in a while I come upon a site so unique, so interesting, that I simply must share it. Indexed is one of those sites. Jessica Hagy has taken blogging to a another dimension with her faux-math graphing posts.

While others (me included) struggle to convey complex thoughts and opinions with hundreds of words, she cuts strait to the point using only a few lines. Jessica’s hand drawn creations may not stand up to scientific scrutiny, or be testable on your TI-80, but they are genius in their own special way.

She also has a book coming out that will no doubt become an instant coffee table classic among nerds everywhere. It’s sites like Indexed that renew my faith in the Internet’s ability to offer up quality content for an unbeatable value.

Don’t miss this site, it will change your perception of blogging, graphs, and math forever.

Everyone knows Wikipedia is a great place to find information about nearly any subject. Few people, however, realize the same people behind Wikipedia have a great resource for free media, including photo, video and audio content.

Wikimedia is organized in a similar fashion to its text-only brethren. Content from the site can be used in your website, blog, brochure, or other medium free of charge.

Do a little exploring and you’re sure to find some very interesting photos you can file away and find a use for later.

A new format war is upon us. I speak of course of the HD video war. In one corner is the storage heavyweight Blue-ray, and in the other the slightly familiar HD-DVD. To the naked eye both look identical, shiny and round, just like a regular DVD. But beneath the surface of each lie different technologies, and a whole lot of politics.

Before consumers were in this mess it was DVD Vs DIVX. We all know how that panned out. Even before the optical disc wars Betamax and VHS were slugging it out over which format would dominate tape. However, this time it’s different. This time there is a third contender, and it’s not a format at all, it’s a delivery method.

With the advent of affordable high speed Internet, content can be delivered right to the consumer, cutting out the need for optical discs entirely. Apple, Amazon, TiVo, and others have launched services where users can purchase and download content online. No trips to the store, no discs to get scratched, no problem.

I believe when the dust settles on this war neither Blue-ray or HD-DVD will be standing. Hopefully, when a victor does emerge, there will be something decent to watch.

Finally. The New York Times Online will no longer require readers to subscribe to most of its content.

I can’t tell you how many times I’ve googled for some news story and clicked on a promising result from the NYT Online, only to have to have my way barred by “you must be registered to view this article” or some such similar nonsense.

Under the old system, readers had to pay roughly 50 bucks a year to get their dose of the NYT online. Now they will only charge for a selection of archives between 1923 and 1986.

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