I listen to a lot of audio books. I have had a subscription audible.com for over four years and have amassed a personal audio book library of over 150 books. For $21.95 per month I can download any two books in the audible.com collection - usually the retail value of each book is in the $30 - $50 range, so I figure it’s a pretty good deal.
I typically use my phone for the listening, which is nice because you always have it with you and it enables you to make really good use of car time. Currently I use an iPhone, prior to that I used my Treo, before that I used my Audiovox PDA running Windows Mobile (*cringe*, but I thought it was cool at the time). I have learned a ton doing this and would sooner lose my Tivo than my Audible subscription. I highly reccommend developing an audio book habit if you don’t have one already.
Of the 150 books in my library, I have gone out and purchased physical copies only three times. I am just finishing Kieth McFarland’s The Breakthrough Company and will be going to the book store to buy the physical book as soon as I’m done.
The majority of business books seem to focus on either the start-up stage of a company (think Starting on a Shoestring by Arnie Goldstein) or large company issues and sustainability (think Good to Great by Jim Collins). The Breakthrough Company fills a gap by focusing on the stages between start-up and massive. It profiles nine companies (much in the style of Good to Great) and through research and comparison has teased out principles and tactical priorities that have differentiated successful, growing mid-stage companies from those less successful.
If you don’t have the time to read it, go to Audible or iTunes and give it a listen - it’s well worth the price of admission.
I just started reading a new book: “Let My People Go Surfing: The Education of a reluctant Businessman” by Yvon Chouinard, The founder of Patagonia.
The book is great. The concentration of the books content is the philosophy that Yvon holds and used for the development of his company. I could talk about the book and the specifics but you should just read the book. What’s most interesting to me is the idea of the philosophy and how he has put it into action.
There are a million seminars and books out there that give you the top 8 rules and the 5 most effective techniques to achieve “X”. The sad thing is most people take the seminar or read the book and then use what they learned once or twice, if at all, and then move on to the next popular thing. (I’m all for education and continuous learning, but this seems like waste of resources.) They never take the time to think about develop the foundation that they need (the beliefs, values, and ideals) so they can espouse the ideas through actions. Yvon’s admitted overwhelming management technique is “management by absence”. What I interpret from this is that day in and day out while he was out actually using and testing the equipment Patagonia creates he spent plenty of time thinking about and his ideas and building the foundation he needed to live and apply his philosophy in action.
The next time you read a current business or management book or attend a seminar, I challenge you to ask yourself afterward, “What foundation do I need to build to be able to apply this in action day in and day out?” Spend some time thinking about it over a few weeks before you dive into something else. Pick the three most important things that struck you as you read the book and let that be a filter that you use to view your world through. I find that this helps me build a foundation for which to apply and integrate new things into my daily behavior and actions.
Additional information:
You can purchase the book from Amazon or you can read an excerpt of the book at Outside Magazine’s website
According to a recent published study, libraries are apparently cool again, and the biggest user demographic is the Y Generation. The credit goes to technology — visitors prefer to get their information via computers rather than old-fashioned books, and libraries today provide easy access to ample digital resources.
That reminded me of this funny video, How to Open A Book…
Some time ago a friend invited to Goodreads, another one of these social networking sites where you open an account, add your friends, blah blah blah. As the name implies, this site targets a pretty strictly defined audience: bibliophiles. It’s a tool for book lovers to share their passion with their bookwormy peers — you can rate and review books and read through your friends rants or recommendations.
At the time, I wasn’t interested in adding yet another social networking site to my repertoire. Now that Facebook has a Goodreads app, I’m coming around. The app’s actions within Facebook are somewhat limited (Facebook directs you back to the Goodreads site to do anything more than rating a book), but it keeps my virtual bookshelves handy, and I secretly hope it guilts my friends into joining it too.
Current known competitors: Shelfari (I’ve heard the navigation isn’t up to snuff), Revish (which looks to be more text and less visuals), and LibraryThing (still in beta but doesn’t look bad).
I’m planning on using it to stay in touch with book group members while we’re all off reading the book of the month.
“There are two motives for reading a book: one, that you enjoy it; the other, that you can boast about it.” - Bertrand Russell
(Note to Austin — I think any one who reads Ulysses reads it for the latter reason…am I wrong? )
Rob Bryanton has a great little Flash tutorial that supports his book Imagining the Tenth Dimension.
A great example of using tech to simplify the complex - the Flash tutorial quickly and clearly explains how to imagine the 4th through 10th dimension. Kid stuff really….
I’m currently listening to Wired editor Chris Anderson’s book The Long Tail. It’s essentially about the Internet changing markets - smaller niches and slow sellers in aggregate equating to big business.The Long Tail examines this trend with fairly interesting case studies and a pretty good sense of humor.
Interesting tidbit from the book (I listened to this and I think this is right) - of Rhapsody’s 1.5 million songs available for download - ninety-eight percent are downloaded at least once a quarter by someone.
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