I haven’t thought about reputation much since high school, and that was primarily other people’s reputations, not my own. Return Path resurrected this term during their webinar Thursday afternoon titled “Reputation 101: Five Things You Need to Know to Get on the Good Side with ISPs”.

The presentation discussed the importance of monitoring your IP address reputation to better understand and manage your email deliverability rates. Reviewing your email bounce rates is one thing, but understanding why your email subscribers are unsubscribing, or not even receiving your messages is another.

Read the rest of this entry »