The iphone has revolutionized mobile phone technology not only in the United States but also in the world. Now with the 3G available in 57 countries and coming soon to 23 countries, the iphone is increasingly becoming a mobile phone of international acclaim.  The benefits and advantages of the phone are available for your reading pleasure on the Apple website.

But the iphone is more than just a phone. It is a tool for effectively and efficiently managing the complex demands that span every facet of our hectic lives. It’s a way of life. That’s right, a culture - the iculture.

At ArcStone, we have embraced the iculture and bask in its glory on a daily basis. Almost half of the employees have iphones and they constantly rave about them.

Nick Longtin, a connoisseur of Indian cuisine once commented, “I love Tandori chicken. I bet you can even Tandori a shoe and it would taste great.” The idea Mr. Longtin is espousing here is that anything (edible or not) preceded by Tandori gives it major credibility. This same analogy carries over to the letter “i.” Placing i in front of mundane words like phone and culture give these words a whole new meaning. To illustrate this concept, let’s delve deeper into the linguistic significance of the letter i.

I  is the ninth letter of the greek alphabet, called iota. As we all know, the word iota in modern English is a noun meaning the smallest amount or part imaginable. It stands to reason that the idea behind the iphone was to enable users to achieve maximum efficiency with the smallest amount of effort.  It is no surprise that then that it combines three products in one: a phone, an ipod and a breakthrough internet device.

In the fast paced society and culture we live in, where time is of the essence, we expect everything microwaved and ready for consumption or use with minimal effort. The iphone helps to achieve this delicate balance between speed and accuracy which results in huge time savings.

The next time you hear the words iphone, iway or iculture remember that it’s an invitation to live life by design and not from crisis to crisis.

This entry was posted on Sunday, November 2nd, 2008 at 10:58 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.