The Long Tail

March 21st, 2007 : David Carnes
Long Tail I’m currently listening to Wired editor Chris Anderson’s book The Long Tail. It’s essentially about the Internet changing markets - smaller niches and slow sellers in aggregate equating to big business.The Long Tail examines this trend with fairly interesting case studies and a pretty good sense of humor.

Interesting tidbit from the book (I listened to this and I think this is right) - of Rhapsody’s 1.5 million songs available for download - ninety-eight percent are downloaded at least once a quarter by someone.

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